Jan 31

Should your marketing message be clear or cool?

When you want customers to remember your message, should you be clear or cool and clever? Sure, clever ideas, jingles and…

Jan 30

The Staying Power Of Print

The Staying Power Of Print Mark Twain is quoted as saying to a reporter who inquired about his health, “The…

Nov 14

The Five Holiday Swag Items Your Clients and Employees Actually Want

The season of gifting is almost upon us. That means it’s time to start planning holiday parties and making your…

Oct 17

How To Measure ROI For Print Marketing

The digital age makes it increasingly easy for marketers to track and record the success of online marketing campaigns. There…

Oct 03

Custom Calendars As An Effective Marketing Tool

Promotional items that people actually use help make a positive connection between your brand and your prospects and customers. Calendars…

Sep 19

5 Tips for Creating an Effective Brochure

A powerful brochure can educate its readers, convey good credibility and authority to the company, increase the target audience, and…

Aug 22

It’s True. More Direct Mail Means More Revenue

There is a big urban legend in marketing that says direct mail is dead; it was killed by the Internet….

Aug 08

5 Ways Branded Apparel Benefits Your Business

Want to reach all the right people in all the right places? Branded apparel might be the answer. Placing your…

Jul 25

Three Big Benefits Of Having a Strong Brand Identity

A strong brand starts with your business name and a great logo, but there is much more to your brand…