Jan 31
Should your marketing message be clear or cool?
When you want customers to remember your message, should you be clear or cool and clever? Sure, clever ideas, jingles and…
Jan 30
The Staying Power Of Print
The Staying Power Of Print Mark Twain is quoted as saying to a reporter who inquired about his health, “The…
Nov 14
The Five Holiday Swag Items Your Clients and Employees Actually Want
The season of gifting is almost upon us. That means it’s time to start planning holiday parties and making your…
Oct 17
How To Measure ROI For Print Marketing
The digital age makes it increasingly easy for marketers to track and record the success of online marketing campaigns. There…
Oct 03
Custom Calendars As An Effective Marketing Tool
Promotional items that people actually use help make a positive connection between your brand and your prospects and customers. Calendars…
Sep 19
5 Tips for Creating an Effective Brochure
A powerful brochure can educate its readers, convey good credibility and authority to the company, increase the target audience, and…
Aug 22
It’s True. More Direct Mail Means More Revenue
There is a big urban legend in marketing that says direct mail is dead; it was killed by the Internet….
Aug 08
5 Ways Branded Apparel Benefits Your Business
Want to reach all the right people in all the right places? Branded apparel might be the answer. Placing your…
Jul 25
Three Big Benefits Of Having a Strong Brand Identity
A strong brand starts with your business name and a great logo, but there is much more to your brand…