Good branding creates an emotional connection with your customers. A strong brand can make your business be more recognizable and help your business be more successful. There are a lot of components that together define your brand, including your logo, taglines, slogan, designs, color scheme, and even your company name. But your brand is even more than those pieces, it’s the values, emotions, and status people associate with your business. Developing a brand identity is an important step for your business and one with which you will probably want some help. Safeguard Premier Branding Solutions knows why your business needs a brand identity package and how to help.
Why is Brand Identity Important
Brand identity sets the tone of your brand; think of it as the personality of your business. Good branding communicates clearly and creates credibility. Your brand is developed through the entire customer experience, which is why it needs to be consistent across every aspect of your company, from your materials to the way you handle customer service. Think of brand identity as the personality of your brand. Purchasing is an emotional experience for your customers, and having a strong brand helps people feel good at an emotional level when they engage with the company. The visual representation of your company can be used to not only communicate your overall message but also to evoke specific feelings. As your business matures so should your brand. Keeping your branding fresh helps your business continue to be relevant to your customers. Your brand can help you create clarity and stay focused. That clear strategy can help provide motivation and direction for your employees.
Brand Awareness
People tend to do business with companies with whom they are familiar. Ensure that your brand is at the forefront of all your marketing materials to increase brand awareness. The more places your brand is featured, the more contact it will make with customers, and the more memorable it will be. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services. The most recognizable aspect of your branding is likely to be your logo. A successful logo will convey what potential customers can get from your business.
Differentiation
Why should customers choose you? Brand identity helps you differentiate your business from the competition. Think about the purpose of your business and your core values. Use your core values and your “why” to develop an identity that can help you stand out to potential customers in your market. The key is in clarifying what already makes you different and then accentuating those differences in your branding. Related to differentiation is tone, the way in which you communicate your message. Is your business serious and formal or lighthearted and friendly? Do you want to sound academic or funny? The tone you choose will greatly depend on your industry and service. Spending time defining your audience and positioning can help you create more powerful brand materials that stick in the minds of your customers.
Consistency
A strong brand identity requires consistency. Creating a brand identity requires research and attention to detail. Once a brand identity is created, that consistent message should be used across all marketing materials. Each piece should have the same basic styles and design elements. Many companies provide guidelines for how their brand should be represented on various mediums in order to ensure a cohesive brand identity. Everything you do sends a message, which means that being consistent with branding goes beyond your marketing materials. Your branding needs to reflect how you actually do business. Every email, flyer, social media post, phone call, and face-to-face conversation is an opportunity to highlight your branding.
Customer Loyalty
People love to tell others about the brands they like. The end goal of good branding is creating loyal customers. Your brand identity can help your business build trust in your brand and develop customer loyalty. Effective branding allows customers to make an emotional connection between a product or service and the company that provides it. Your brand needs to permeate your entire organization. When your business has clear branding you will see success while building brand loyalty with your customers. Safeguard Premier Branding Solutions can help you create a strong brand with our brand identity packages. We know that the essence of your business is in value you provide to your customers, and we can help you differentiate that value from others in your industry through brand identity. Contact us today to see how we can help you create a brand customers will remember.