Premium retail products are brand name products from high-end retailers, such as the clothing brands Nike and Carhartt. These are well-known brands with high-quality products and a large amount of brand authority. And did you know that you can use products from these brands to promote your own business? If you want to leave a lasting impression, this is one of the best ways to do it.
Why Should You Use Premium Retail Products?
What do you think of when you hear the words “promotional product?” Do you think of these products as being cheap items you throw away after a week? Well, what if we told you that doesn’t have to be the case? The best promotional products are items the recipients actually appreciate, value, and want to keep — and the best way to ensure that is to use premium products.
Now, you may not want to use branded premium retail products if you plan to give away a lot of items in the hopes of landing some new customers or clients. However, they’re the perfect solution for promotional gifts for existing clients. Premium retail products are high-quality, which shows you value whoever you gift them too. Also, by associating your company with the trusted brands which make these products, such as Nike, you are using a bit of their brand authority as your own.
Case 1: Titleist Golf Balls for Golf Enthusiasts
We all know the stereotype of the golf-loving CEO who, when not in their office, can often be found out on the green. For the golf-loving CEOs on your client list, there’s no better promotional gift than one related to golfing. Luckily, Safeguard Premier has a wide selection of golf gear, including Titleist golf balls, the “#1 ball in golf.”
– Gucci Family Slogan
“Quality is remembered long after the price is forgotten.“
There are a few reasons why giving the golf-lovers on your client list branded, high-quality, golf gear is a great investment. First, it shows that you know your client. Second, it has value — not only monetary value, but also personal value. And finally, it will remind your client of your brand every time they tee off.
And when they inevitably shank one off into the rough, you’ll get some bonus exposure when some unexpecting golfer comes across the ball and pockets it.
Case 2: Carhartt Jackets for the Winter
Carhartt has made a name for itself over the past century for being the go-to outdoor work attire. The jackets are extremely durable and long lasting; made to withstand the wear and tear of working outside. However, in the past couple of decades they have also become popular with those who appreciate the value of hard work that the brand represents.
– Steve Jobs
“Quality is more important than quantity. One home run is much better than two doubles.”
Your clients who love being outdoors, especially during the colder months, will also love a branded Carhartt jacket. Remember, it’s never a bad idea to align your brand with another which is known for holding the value of hard work above all else. And because of the durability of Carhartt products, that means each branded jacket will continue to rack up impressions long after the gift has been given.
Case 3: Coleman Coolers for the Summer
While jackets may be a good idea for a gift when it’s beginning to get colder out, what about summertime gifts? When many people think of the summer, they think of going to the beach, having picnics, or other outdoor activities with friends, family, and even coworkers.
– John Lasseter
“Quality is the best business plan.”
Coleman has made a name for itself thanks to the quality of the coolers it manufactures. These coolers make perfect promotional gifts for those who host outdoor parties and events during the summer months. And there are two reasons in particular that make coolers great promotional gifts. First, they’re useful, which means they’re valuable to the users. Second, they have broad, flat sides which are perfect for branding.
Case 4: Nike Golf Polos for Your Staff
Promotional gifts aren’t the only reason to choose premier retail products. They’re also great for outfitting your own staff. Take Nike, for instance. It’s a well-known clothing brand which specializes in athletic wear. However, athletes aren’t the only ones who use Nike products — their golf polos have become a staple piece of corporate apparel for businesses around the world.
– Milton Hershey
“Give them quality. That’s the best kind of advertising.”
In this case, you wouldn’t exactly be using the Nike brand itself to give your own brand a boost. Instead, you’d be using the quality and style of the Nike product — the golf polo — to make your employees look professional. Half the challenge of being a professional business is looking (and feeling) the part.
It’ll mean a lot to your employees as well. They’ll feel and act more confident and valued. And let’s face it, there’s nothing worse than long days on your feet and wearing a cheap, itchy shirt.
So why should you choose premium retail products when selecting which products to stick your brand on? Because high-quality products from trusted brands will pass on some of their authority to your own brand. And, everyone appreciates receiving a promotional gift which actually adds value to their life. Whether it’s an object they can use during their favorite activity, one which serves a helpful purpose, or one that simply looks nice, everyone likes high-quality products.
Premium Retail Products from Safeguard Premier
Safeguard Premier Branding Solutions is your one-stop shop for high-quality products from premium brands. Titleist, Carhartt, Coleman, and Nike are just a few of the premium retail brands who supply the products we print on. To learn about what other high-profile brands you can have your brand printed on, contact your local Safeguard Premier rep today.